Proud to Be a Value-Added Reseller – Why Buying from MOLL-MOTOR Beats Going Direct

Some Top-tier motor manufacturers focus exclusively on resellers. Their production is optimized for steady, high-volume customers who order standard products off a catalog. They don’t participate in public tenders, especially if custom adaptations are involved. In fact, many won’t even submit a quote unless a value-added partner like MOLL-MOTOR is involved in co-engineering. We make these otherwise “invisible” manufacturers accessible by bringing their strengths into your projects—combined with our flexibility.

Value-added resellers help align customer expectations with manufacturer capabilities. While purchasers typically assess quality based on datasheets and test samples, we offer deeper insight. Our experience, from OEM-market as well as from our repair department, provides us with long-term data on durability and failure patterns across brands. This allows us to advise on what features truly add value and which are merely costly extras. We also suggest technical improvements—both to customers and manufacturers—based on real-world field experience.

We maintain extensive local stock and operate our own workshop, enabling us to quickly modify and dispatch even non-standard drives. For regular buyers, we offer framework contracts that include buffer stocks and price guarantees, allowing for just-in-time delivery in suitable packaging. Plus, due to our active purchasing routines, we often anticipate supply chain disruptions and help customers reorder in time—before shortages hit.

At MOLL-MOTOR, you get direct access to experienced engineers—no call centers or generic sales agents. Our team answers from hands-on experience, not from forms or checklists. When a response from the manufacturer is needed, we know exactly whom to call thanks to longstanding partnerships. We also bridge cultural and linguistic gaps: Our Chinese supplier relations are handled by a native Chinese buyer who has worked at MOLL-MOTOR in Austria for over 15 years—ensuring fluent, efficient communication.

Yes, value-added resellers earn a margin. But that doesn’t mean higher total cost. In transparent bidding environments, our added value often proves to be the decisive factor. That’s why MOLL-MOTOR welcomes fair tenders—we compete openly with manufacturers and often come out on top thanks to superior support, flexibility, and reliability.

We are fully transparent about our role and the true country of origin—whether the motor comes from China, Italy, Czechia, Turkey, South Korea, Brazil, or Vietnam. Some resellers go to great lengths to appear as manufacturers. In doing so, they often mislead buyers who proudly claim to “only buy direct” while unknowingly sourcing from disguised intermediaries. At MOLL-MOTOR, we believe in honesty. We welcome OEM buyers who care more about technical performance, value for money, and reliable service than about labels.